Marketing and Services Managernent B.com 1st Sem Important Question Bangalore University
2 Marks Important Questions
- Who is a Travel Agent?
- What is consumer behaviour ?
- What do you mean by psychological pricing
- Write any two models of E-Business.
- Expand the following ( Learn all the Expand Questions )
- State the meaning of consumer behaviour.
- Define tourism.
- What is service market ?
- What is service-mix ?
- What/Define is market ?
- What is meant by physical distribution ?
6 Marks Important Questions
- Explain the stages in product development.
- State the essentials of good brand.
- Briefly explain the steps in building a servlce blue print.
- what are the essentials of a good qualities of a salesman ?
- State any six objectives of Marketing
- Explain the models of e-business.
- Explain briefly the personal factors of consumer behaviour.
- Explain the objectives of pricing.
- State any six characteristics of marketing.
- Explain the promotion-mix.
14 Marks Important Questions
- Explain different types of services.
- Explain the characteristics and economic significance of tourism.
- Discuss the rnarketing mix of educationar services.
- What is product planning ? Describe the factors influencing product planning
- Explain the bases for market segmentation.
- Explain briefly the various channels of distribution.
- Explain the stages involved in new product development.
- Explain the approaches to the study of Marketing.
- Explain the functions of marketing.
- Briefly explain the recent trends in marketing.