Objectives of business:
a. Profit: It is the primary goal of any business enterprise. Profit enables a businessman for
growth,expansion and survival.
b. Growth: It is second important objective where the industry apart from earning profits contributes
for the development of the society.
c. Employee satisfaction: concern for the employees continue to be an important objective of
business.To improve the quality of life of employees the concern should focus on providing good
salaries, welfare facilities such as safety and security of jobs etc.
d. Quality products and services: Organisations should focus on provide good quality products and
services to the society which will enhance their image and profits.
e. Market leadership: – To be global players any business industries should innovate products and
enjoy the benefits of it.
f. Challenging.Every business organization faces risks and challenges.It is the capability of the
organization to enhance their strengths and reduce their weaknesses to face those challenges and be
successful in the market.