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Bangalore University 1st sem study material International business

Bangalore University 1st sem study material International business

Bangalore University is located in the Garden City of Bangalore aptly hailed as the  “I.T. Capital of India”, was established in July 1964 as an off shoot of the University of Mysore, primarily to include institutions of higher learning located in the metropolitan city of Bangalore and the districts of Bangalore, Kolar and Thumkur, which eventually became a separate university. Initially, the two premier colleges of the city, the Central College (CC) and the University Vishveshvaraya College of Engineering formed the nucleus of Bangalore University.

Bangalore University has grown both in size and strength to include a large number of affiliated colleges, P.G. Centers with a rich diversity of programme options. In consonance with this expansion, in 1973, the University moved into a new campus named ‘Jnana Bharathi’ (JB) located on a sprawling 1100 acres of land and shifted many of its post graduate departments to this newly established campus. At present, the JB Campus houses the office of the Vice Chancellor, Registrar, Registrar (Evaluation), Finance Officer and a large number of post graduate departments, Directorates, Centres of higher learning, NSS Bhavan, Outdoor Stadium and other support services. The University Law College, started in 1948 and The College of Physical Education, started in 1959 are located in the JB Campus.


Masters of Commerce or MCom is a post graduate level course ideal for candidates who wish to make a career in banking financial services and insurance (BFSI) as well as accounting and commerce sectors. The 2-year course delves deeper into the functioning of the economy, capital, revenue, trade, taxes, etc. taught in BCom.


1. To familiarize the students with the concepts, functions and practices of international business.
2. To enable them get global perspective on issues related to business.
Module – 1
Nature of International Business (IB). Drivers of IB. IB and domestic business compared. Routes of
globalisation, players in International Business. Evolution of IB.
Theories of IB. Mercantilisms, Theory of Absolute Advantage. Theory of Comparative Advantage.
National Competitive Advantage.
Environment of IB. Political, legal, technological, cultural, economic factors.
Module – 2
International Strategic Management – nature, process – scanning global environment – formulation of
strategies – implementation of strategies – evaluation and control.
Organisational designs for IB. Factors affecting designs. Global product design. Global area design.
Global functional design. International division structure.
Module – 3
International Human Resource Management (IHRM). IHRM and domestice HRM compared. Scope
of IHRM. HR planning. Selection of expartriates. Expat training. Expat remuneration. Expat
failures and ways of avoiding. Repatriation. Employee relations.
International operations Management. Nature – operations management and competitive advantages.
Strategic issues – sourcing v/s vertical integration, facilities location, strategic role of foreign plants,
international logistics, managing service operations, managing technology transfers.
International Financial Management – Nature – compared with domestic financial management.
Scope – current assets management, managing foreign exchange risks, international taxation,
international financing decision, international financial markets, international financial investment
International financial accounting – national differences in accounting, attempts to harmonise
Financing foreign trade – India‘s foreign trade, balance of trade and balance of payments, financing
export trade and import trade. International Marketing – nature compared with domestic marketing.
Benefits from international marketing. Major activities – market assessment, product decisions,
promotion decisions, pricing decisions, distribution decisions.
Module – 4
Integration between countries. Levels of integration. Impact of Integration. Regional trading blocks
– EU, NAFTA, Mercosur, APEC, ASEAN, SAARC, Commodity agreements.
GATT, WTO – functions, structure, agreements, implications for India. International Strategic
Alliances – Nature – Benefits. Pitfalls, scope, managing alliances.

study material International business

International business chapter 1

5 ethical challenges

International finance management

Introduction International business management

International HRM

International Marketing


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