Internship Project Report on ADVERTISING AND PROMOTIONAL STRATEGIES FOR IDBI FEDERAL LIFE INSURANCE CO LTD

In present day India, Information Technology is considered to be the most booming sector.
But what’s next? It is the insurance sector which is the second sector that is reaching for the
skies after I.T. Sales in the insurance industry is also a really tough job as a negative image
precedes this industry due to a slightly presumptuous public opinion. That is one of the
reasons why I chose this sector; to gather in-depth knowledge of the functioning of this
particular industry as well as I took it as a challenge to break this societal attitude about
insurance generated by the people by creating awareness about the importance and benefits of
insurance. Also, I thought this would help me polish my convincing skills as a marketing and
sales person so as to give me experience in case I’d like to take up some such job in the
future.
The main objective of my report was aware the customer about how insurance can be of help
to them for their:
 Financial protection
 Children’s future
 Personal retirement
My training started with the basic terms related to insurance. Some of them are:
1. PPT – PPT stands for premium payment term which is the number of years customer will
pay the premium.
2. PT – PT stands for policy term which is the number of years policy will continue.
3. Premium – the amount the customer pays annually to the insurance company for his
policy.

4. MSA – MSA stands for maturity sum assured which is the guaranteed amount that the
company pays on maturity.
In the first week of my training I was given training on the different products that the
company offers to its customers. These products were divided into 2 categories: