The project aims at understanding Pepsi market and its services, stock keeping unit (SKU). The
factors responsible for selecting a soft drink brand and which is the leading soft drink brand in
Bihar Sharif. Study aims at knowing which brand of soft drink is most preferred in the market
and the retailer point of view about the service giving by Pepsi to them. Project is all about to
understand the market and analysis the attitude of retailers and wholesaler of the Pepsi. An
attempt has been made to analyze the attitude towards Pepsi soft drink and different soft drinks
brands by studying the factors such as behavior of representative, problem and issue handling of
the Pepsi soft drink.
Study also set sight on satisfaction of retailer and dealer as enormous competition has resulted in
companies focusing on branding as a result of which retailer has been found the important
medium to increase the market share of the company so it becomes important for pepsi soft drink
to retain and know the reason for increasing the satisfaction level of its retailer and dealers
The study conducted throughout the Bihar Sharif. i.eNalanda, Asthawan, Sohasaraietc for the
period of fifty seven days the research has been carried out in the month of may and june 2012.
The information needed for research project was carried out by getting the feedback of retailer,
dealer- distributor and wholesalers through structured questionnaire and interview opinion of
PSR, retailer, whole seller,distributor taken into account for comparison of different soft drink
brands as they have the adequate knowledge and experience to do so.
The project intends in formulating marketing strategy especially the factors and schemes
motivating retailer and dealer in selling also helps in retaining the dealer and retailer of Pepsi soft
